Workshop: a beginners guide to Google Analytics for evaluation


Do you wonder what Google Analytics is trying to tell you?

Learn what it all means in a half day workshop, where hit rates, click through, unique visits and what they mean for your website will all become clear.

NB: If you would prefer to pay for items by invoice at a later stage please choose 'Cheque Payment' or 'Direct Bank Transfer' option at checkout.

More details

This is a half day introduction workshop for using Google Analytics for evaluation.

This workshop can cover all or some of the following:

  • An introduction to Google Analytics and how it works
  • What is Analytics good for and what can’t it do (what are its limitations)?
  • A guided tour of the dashboard
  • Using basic metrics to understand who is visiting your website (visitor segmentation) and what they are doing (behaviour)
  • Using Google Analytics to improve the basic search engine optimisation of your website
  • Setting up basic reporting so that you can get bespoke metrics for your site to feed into your project reporting
  • How this information can help you to improve your website
  • How Google Analytics sits with other evaluation tools
  • A guided discussion on further things you might like to explore using Google Analytics

This workshop price includes VAT at the standard UK rate.

Travel, accommodation and subsistence for your workshop leader will be charged at cost.


Get in touch with us to discuss your training needs, or download our free training brochure for more info.


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